CW Fong & Associates

Managed by sg-caricatures

Management Consultants
for Crisis Communications and Corporate Leadership Training

Management Consulting. Organisations employ external consultants for a variety of reasons. Chief among them would be for the consultants specialised knowledge in domains which the organization either does not have, or does not require to keep at such an in-depth level. Additionally, the consultants' “outsider” status and perceived objectivity makes it easier for the managment to break-down resistance and align key stakeholders. Coupled with the management consultants' exposure to a large number of organizations (and range of industries), management consultants are well suited to share business best practices to help the client move the organization forward.

Our Edge.  At CW Fong & Associates, our strengths are in Crisis Communication and Corporate Leadership Training. What sets us apart from other Singapore consulting firms is our firm belief in thought leadership and our associates and us commit no less than 20% of our time to doing research and writing on key issues that impact our areas of specialisations. As a consultancy, we endeavour to be the “big fish in the small pond”. In engaging us, you can therefore be assured that no one else is better qualified than us in our chosen areas of specialisation.

Crisis Communication in the Era of Social Media. "Research has shown that failing to protect a company's image and reputation in a crisis, can result in nett losses of up to 15% of enterprise value, while properly doing so, can add an average of 5%.  The convergence of media technology has fundamentally altered the way individuals receive news and gather information, unfortunately many companies and PR professionals have not fully understood the impact of these changes and are essentially using out-dated strategies and techniques."  more

Leadership Effectiveness. "A common leadership mistake is attempting to change a report's behaviour through the use of incentives and punishments.  While these approaches do work, they however do not work all the time.  Research has shown that the key to effective leadership begins with the reports' interpretation of the intentions behind your actions towards them." more

MBTI Team Building Workshop. The
Myers-Briggs Type Indicator (MBTI) assessment is the world’s most widely used personality assessment with as many as two million assessments administered annually.  Developed as a psychometric questionnaire to measure an individual's psychological preferences in how they perceive the world and make decisions, the MBTI is an effective team building instrument as enables team members to better understand how they and their team members perceive the world.  Such an understanding will in turn minimise areas of potential conflicts, and provide team members with a common language with which to align themselves towards a common goal. more